PR Measurement Guide

NASDAQ PR Measurement Guide Whitepaper CoveAre you measuring what’s easy or what really matters to your executive team? It’s a tough question and we know demonstrating the impact of your PR efforts is no simple task. We’re here to help.

Nasdaq and Ragan Communications have joined forces to bring you PR Measurement That Matters, a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.

  • How to connect your activities to results your executive team really cares about
  • Which PR metrics really matter and how to track them
  • Why it’s critical to measure outcomes in addition to output
  • How Adobe, McDonald’s USA and Roche measure PR