Nasdaq and Ragan Communications have joined forces to bring you PR Measurement That Matters, a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
- How to connect your activities to results your executive team really cares about
- Which PR metrics really matter and how to track them
- Why it’s critical to measure outcomes in addition to output
- How Adobe, McDonald’s USA and Roche measure PR