The increased focus on influencer engagement by communication pros not only highlights the continuing convergence of PR and marketing, it's a testament to the power and value of thought leaders and their ability to drive action within their communities.
In our new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to:
- Identify influencers relevant to your industry
- Build and maintain positive influencer relationships
- Develop inspiring content and get it into the hands of influencers